Challenge: How can consumers best analyze, compare & optimize the most important budgeting decisions? Focus on helpful tools and innovations in this field.
Background: Generali is an independent, Italian Group, with a strong international presence. Established in 1831, it is among the world’s leading insurers and it is present in over 60 countries with total premium income exceeding €70 billion in 2016. In Switzerland, Generali has stood for individual insurance solutions in every kind of living situation for 140 years. Almost one million customers rely on the reliable protection it provides from a single source: from property, legal and life insurance to comprehensive pension solutions, as well as attractive fund and bank products.
Generali is constantly looking for ways to simplify life for its customers and provide value around our core products. Based on feedback we have been gathering, we believe that some of our customers would greatly appreciate assistance in optimizing their budgeting and spending in order to free up funds for longer term saving. This could be anything from automated cash management services to more proactive advice on optimizing providers of goods and services, automated use of discounts for purchases etc. – in any way possible we would like to support them to have more money left on the table at the end of the month in the most hassle-free way. With Generali’s existing strength in life insurance and pension products, this can become a natural way to provide highly personalized advice and support for customers financial needs throughout their lives.